December 22, 2016
Adidas Originals Flagship Store in London Revamp by StudioXAG
Adidas Originals Flagship Store in London Revamp by StudioXAG

The Adidas Originals Flagship store in London recently underwent a revamp with a localised twist to make it uniquely relevant to London. The interior design was designed and implemented by StudioXAG and Interior Design Shop will show you the amazing result.

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adidas originals flagship store Adidas Originals Flagship Store in London Revamp by StudioXAG banner new catalogue covet lounge

The Adidas Originals Flagship store in London recently underwent a revamp with a localised twist to make it uniquely relevant to London.

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StudioXAG designed and implemented two long-term “dwell” areas within the store – adding authentic elements of familiarity to the store as well as encouraging the local consumer to spend more time in the store.

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Taking reference from the iconic housing estates of London we brought the outside inside with reclaimed chimney pots used as planters and even a piece of the London streets in the form of a reclaimed pavement light re-purposed as a coffee table.

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Sourced mid-century British furniture, phone charging facilities and local magazines offer an inviting retreat from the busy streets of Soho.

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Other subtle nods to London include the rubber flooring from the Victoria Line tube used as table-tops outside the fitting rooms, as well as cushions made from the London Underground moquette fabric.

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We even had a Blue Plaque especially produced for the store referencing the English Heritage plaques commonly found across the city.

Design: StudioXAG
Photography: Adidas Originals

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