Apple Regent Street, one of Apple’s largest stores in Europe completed redesign and reopened in Regent Street, London.
Last October, a renewed Apple Regent Street has opened in London, with a new layout recalling Apple’s latest design thinking.
The store features Apple’s town square design, including a central grand hall filled with trees surrounded by window displays that highlight the best in photography, music and more. The square’s theater, the Forum, hosts daily entertainment and learning events.
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Working together with Foster + Partners, Apple cleaned and conserved the building’s Grade II-listed exterior frontage of Portland stone, Carrara marble and hand-cut Venetian smalti glass tile. The redesigned mezzanine features an open-plan layout and a double-height grand hall that brings in more natural light and transparency from the street. There are twin staircases of sandblasted and honed Castagna stone handrails hand carved into the stone walls to call visitors’ attention to the new mezzanine level set in tree tops above the grand hall.
As Apple introduced iPhone, iPad, Apple TV and Apple Watch, the store team at Regent Street has increased more than 500 percent over the past 12 years. It employs 512 workers from more than 20 different nationalities and over 30 languages speakers. Of the 100 employees who originally opened the store, more than a quarter still remain at Apple.
Regent Street was Apple’s first store in Europe. It has welcomed more than 60,000,000 visitors since 2004. However, the company’s history in Europe goes back 36 years. Apple now employs more than 22,000 people in 19 European countries, including 6,000 in the UK.
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