September 10, 2014
Exclusive Interview – Nostraforma
Exclusive Interview - Nostraforma

Today Interior Design Shop brings to you an exclusive interview with Nostraforma, an internationally operating e-commerce form with a huge showroom located in Munich.

How would you describe the store’s concept? How did the project start?

NOSTRAFORMA is both an internationally operating e-commerce firm and a 500 m² showroom located at the company headquarters in Munich. Here we benefit from very good local conditions, and our clients enjoy a great design experience in our showroom with more than 1000 exhibited designer lamps and pieces of furniture. Our experienced and competent sales attendants advise the clients on the perfect lighting solutions for private, commercial or public spaces.

We regularly bring changes to the exhibition in order to present the largest possible number of products to our customers. We want to give them the possibility to gain a personal idea of the design, the material and the lighting performance of the lights that we sell.

The special thing about being both an online shop and a local store is our 1000 m² large high-bay warehouse which enables us to present particular lights to our clients that are not permanently in the exhibition.

Everything began in 1972, when Alfredo Cerchi founded a speciality shop for electrical goods in South Tirol, Italy. Soon he expanded the range of product and provided Italian designer luminaries. In 2001, the Cerchi family and thus the company moved to Munich in order to benefit from the local conditions in the heart of Europe.

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Tell us a bit more about your store NOSTRAFORMA. What can design lovers find there (products and service)?

Lumen Lighting NOSTRAFORMA GmbH & Co. KG is a leading specialist dealer of designer lamps, furniture and accessories. Customers can visit us directly in our showroom located in Munich, or in our online shop www.nostraforma.com. We are both a family owned business with tradition and an internationally operating e-commerce firm. This also means that we are not only selling designer pieces, but we are experts on design products, and we love to anchor design in people’s lives.

Our passion has made NOSTRAFORMA grow from an Italian specialty shop to one of the leading resellers. Our consulting relies on our experience and expert knowledge. That is the nice distinction which sets us apart from other sellers. In addition, we put great emphasis on consolidated company performances – from the professional consulting in German, English and French over web development, design and editing up to our repair workshop and in-house electricians.

NOSTRAFORMA provides almost all European lamp premium design brands as well as well-known high-class furniture collections. To reach the fullest satisfaction of our customers, we combine a wide range of renowned brand manufacturers, such as Artemide, Catellani & Smith, Flos or Kartell, with an exclusive selection of rare brands such as Aqua Creations or Delightfull.

Do you have any exclusive pieces? Which brands do you work with?

In our showroom costumers find more than 1000 exhibited designer lamps and furniture pieces. We regularly bring changes to the exhibition in order to present the largest possible number of products to our customers. At the moment, our showroom presents several extraordinary pieces, such as the magnificent Aqua Creations’ Morning Glory floor lamp featuring exotic creatures and flowers, the unique ODE 1647 pendant lamp by Jacco Maris combining exciting looks with subtle elegance, or the Bocci 28.7 pendant lamp with mouth blown glass spheres that sparkle magically in the flare of the light.

Anyway, NOSTRAFORMA provides all European lamp and furniture premium design brands, of course. To reach the fullest satisfaction of our customers, we combine a wide range of renowned brand manufacturers, such as Artemide, Catellani & Smith, Flos or Kartell, with a selection of newcomers, such as Delightfull. Our product range is characterised by award winning designs. Many of our products have won prizes such as the Compasso d’Oro, the iF design award or the red dot design award.

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Is there anything exciting that you are working on at the moment that you can tell us about? Any new projects?

NOSTRAFORMA is a company with focus on the way ahead. Actually, we are in the middle of an exciting phase, just a few weeks before launching our new website. After years of highly dynamic growth, we are able to meet the challenges of the market successfully, and firm up our leading market position.

On the other hand, we are always looking out for new trends. NOSTRAFORMA founder and passionate designer Alfredo Cerchi pooled his impressions from more than 35 years in the design marketplace, and created his own design brand named Calemide. Now, he is about to introduce a new lighting collection characterised by sublime craftsmanship and contemporary design.

How do you pick the store’s collection? Which major events do you attend to find the latest designs?

We pick the store’s collection from our experience with people’s needs. At a local store you sell other products than in an online shop. People who are visiting our showroom are very discerning. Customers demand high quality products, exhibited in a distinguished atmosphere. We want to give them the possibility to gain a personal idea of the design, the material and the lighting performance of the lights that we sell. In our online shop we want to present the full range of classic and contemporary design by renowned designers, such as Karim Rashid, Patricia Urquiola or Marcel Wanders. On the other hand, we love to provide new, selected design talents with a platform in our shop.

We get inspiration from trade fairs and exhibitions, such as Light+Building, imm cologne or Euroluce. Furthermore, we are travelling a lot to see what is “in” at the moment, for example, in London, Milan, Paris or even Los Angeles. Sometimes it’s just a short walk in a new city looking through the windows

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Which materials / techniques do you love the most?

It is not so important which material or technique a designer decided to use. Instead, everything is about the final result, the newborn design piece with its particular history and inspiration.

What is your philosophy on design?

Travelling around the world, we found fascinating designs more and more often in areas in which one would never have expected them. Design is everywhere!

Who is the Nostraforma client?

NOSTRAFORMA offers high-class design-related products for the home and workplace. Our clients are mainly private design lovers from all over the world. Moreover, architects, interior designers, engineers and planners as well as companies of all sizes are among our long-time customers. All of our clients are very discerning –  and this is exactly what makes our job so exciting.

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Press Contact
Magdalena Ferner
Lumen Lighting Nostraforma GmbH & Co KG
Bodenseestr. 129
81243 Munich
Phone: +49 89 820 80 62 – 124
Fax: +49 89 820 80 62 – 200
E-mail: redaktion@nostraforma.com
Homepage: http://www.nostraforma.com
Blog: http://www.nostraforma.blogspot.com
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