Giorgio Armani opens first boutique in Saint Moritz, Switzerland, Serlas street, in front of the Badrutt Palace. The group has 7 Armani boutique in all Switzerland and the store in St. Moritz is the fourth store in the world made according to the new concept of Giorgio Armani.
The boutique is divided into three areas: the first fully dedicated to womenswear, the second to menswear and the third to the heads of the most elegant prêt-à-porter Giorgio Armani for men and women. The interior design of the boutique was designed by Giorgio Armani and his team of architects, combining craftsmanship and modernity according to the aesthetics of the collections Giorgio Armani.
The shelves and brackets are made of wood with silver veins and chrome, coatings and finishes in the same palette of color of the walls, in faux gold, and a precious ceiling in white onyx. The furniture – chairs, table lamps and carpets – belong to the collections Armani / Casa.
At the opening of the new boutique, was presented the Luxury White Capsule Collection: St. Moritz is the first store of Giorgio Armani in Switzerland where the collection is available.
Designed for a demanding and cosmopolitan lifestyle, this small capsule offers a women’s wardrobe with accessories, declined in precious materials and natural colors such as white, ivory and beige.