August 5, 2015
Jewellery Store: Jaff Jewellery at Harbin, China
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A lifestyle retail space for the Jaff Jewellery brand’s flagship Harbin store by Design Overlay is on the ground floor of a heritage renaissance style architecture building built in 1921. Take a look inside the dazzling brand new Jaff Jewellery store!

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The objective is to give the Jaff brand an updated concept within the historical presence of the original building.

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Jewellery Store: Jaff Jewellery at Harbin, China jaff jewellery Jewellery Store: Jaff Jewellery at Harbin, China Jewellery Store Jaff Jewellery at Harbin China 01

The inspiration and design for the main room is an orangery, which is a traditional indoor garden room, reinterpreted with a parasol lit ceiling, polished plaster walls, mirrored classical orangery window frames, marble fixtures with warm accents of gold and natural wood.

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Product displays are unconventional using vertical wall displays with QR codes and interactive computer screens. Large central tables display Jaff’s product ranges in a contemporary way suited for their younger target market.

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The bridal rotunda is an explosion of roses represented on rose relief wall tiles. The room is like bring inside a sweet wedding cake. Product is highlighted in wall showcases with vignettes of love stories.


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Jaff being a visionary luxury brand, has introduced a ‘Cakes & Roses’ café connected to the jewelry store for it’s clients to enjoy a romantic tea together in a contemporary environment of pink mirror, marble and modern furniture.

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See also MASSIVE NEW APPLE STORE IN CHINA – THE “MAKING OF”

What do you think about this modern style for a Jewelry Store? Let us know down below.
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July 21, 2015