Meet The Runway Issue Presented By Normann Copenhagen – With the winds of autumn, a gust of yellow and gold has blown into the showroom. Normann Copenhagen’s third exhibition, ‘The Runway Issue’, unfolds as an inspirational staging of the company’s collection inspired by the fashion world’s runway shows. The exposition has transformed the grand halls of the old cinema into a runway stage of its own kind: a sapphire yellow catwalk snakes its way through the exhibit, ending in a captivating golden cave in the downstairs gallery.
Normann Copenhagen is a Danish design company with the mission to create original and innovative products in a simple and contemporary design that withstands the test of time. Or in other words, to challenge conventional thinking and make the ordinary extraordinary through great design.
Established in 1999 by Jan Andersen and Poul Madsen, the Normann Copenhagen brand encompasses a wide and continuously growing collection of furniture, lighting, textiles and home accessories. The products are sold in more than 80 countries throughout the world and have collected more than 80 design awards along the way.
The concept for this showroom is completely unique. Every six months, the space, which is said to be one of the most Instagrammed stores in the world, is transformed completely into a new experimenting and carefully curated exhibition. Design & Concept Developer, Sabine Larsen, who has been part of the development of the past two exhibition, explains: “After ‘Discovering Spaces’, which revolved around a maze and discovering the different environments hidden behind velour-clad room dividers, the showroom has now opened up, and all furniture is elevated onto one long catwalk. We are seeing a trend in interiors that is moving towards darker colours and warmer shades”, Sabine Larsen says. “In the exhibit, an array of dark tones and heavy upholsteries can be spotted, which give depth and contrast to the bright yellow runway.”
Normann Copenhagen’s yellow runway continues to lead visitors down velvety steps and into the downstairs gallery of the showroom, where a golden treasure box of alluring lighting installations awaits. Stepping into the gallery, a total installation envelops the visitor: monochrome yellow floors and walls and sculptural elements of light give course and movement to the winding runway.
“Yellow stands for positivity and energy. Especially in autumn and winter, the golden walls and yellow catwalk give the room a light and texture that feels embracing and calming”, Sabine Larsen adds. But as pink (from the previous exhibition) gave place to yellow, the latter will also disappear in a few months. So don’t miss out this chance to visit Copenhagen and this mesmerizing exhibition.
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