Moooi went to New York to open its first Showroom and Brand Store in the USA, introducing a ‘brand’ new world of design opportunities in Manhattan’s.
Moooi is the very first Dutch design brand opening a store in the upcoming Manhattan’s Nomad area, which is known for its fine architecture and central location next to the iconic Chrysler and Empire State building. Having developed at a quick rate over the last years, Manhattan’s Nomad area has rapidly become an attractive commercial hub for stylish brands and Moooi is taking up residence next to luxurious hotels, quality restaurants and cutting- edge mono and multi brand stores.
The 3.875 Sq. Ft. interior is defined by a characteristic raw concrete structure and flooring, which englobes an eclectic mix of designs and acts as a creative platform to showcase products, designers and lifestyle ideas for inspirational homes. ‘Its eclectic atmosphere, connected to the cultural world, and its interesting designs will certainly inspire all sorts of people and bring an addition to the design world of Manhattan’.
Next to the entrance door, the shop window reveals an inspirational home environment that will certainly engage the onlookers with interesting interior ideas. Just inside, on the left side of the entrance wall, Moooi spells its name in the universal braille language with the use of Round Prop Lights by Bertjan Pot. While in the first part of the store poetic haikus reveal in an instant how Moooi’s different products can be combined to complement each other; in the central area several inspirational settings showcase different solutions to improve the interior design of homes, offices and public spaces. Right at the back of Moooi’s Showroom and Brand Store a skylight brings daylight to its deepest section, highlighting the skillful interiors by showing off their colors and beauty.
The Showroom and Brand Store is also going to be a focal point for architects, designers and design lovers, in order to gather ideas during their daily quest for beauty and inspiration. ‘Together we can create pure magic’, points out Marcel Wanders, who is looking forward to all the amazing projects to come: ‘They will experience unexpected design and beauty with a European twist!’
Everybody will be welcomed in Moooi’s learning and sharing platform where beauty, information, curiosity and fun will converge to connect to the contemporary culture and contemporary people.
And if you want to see more, take a tour of the new Moooi Collection!