Hunter, the British rubber boots brand opened its first global flagship store in collaboration with Hunter’s Creative Director Alasdhair Willis and the retail designers Checkland Kindleysides. And it is in London that the British brand inaugurated the new store.
With the opening of its 500 square meters and three levels flagship at 83 Regent Street, in the heart of London, the British brand wants to display all its potential.
In its new setting, the models are not hunters, but fashionistas in heeled boots. The centenary brand had stated its ambition with the arrivals of James Seuss as CEO in 2012 and Alasdhair Willis artistic director in 2013. The brand has a particular textile line.
In its new showcase, she presents her collections of boots, clothing and accessories in an urban setting. The atmosphere is in concrete and steel in which references to the outdoor diverted via bright green funds and wall reminiscent of rock walls.
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