From 15 July to 31 December 2014, the Italian company invests in a local at Green Street, in the iconic New York neighborhood. Interior Design Shop presents you a pop-up store with original merchandising that changes every month.
It is through an experimental and modern approach that Fendi chose to install a new boutique in SoHo. Located in the heart of the former industrial district of cast-iron buildings, which later became a landmark of artists in the ’70s, this boutique conceived as an ephemeral temple change theme every month.
The first, Fun Fur is a selection of fun thinking about accessories, the second is a dedicated man theme, or Color Pequin, which celebrates printed home declined in all colors.
In the beginning of each month, the selection of accessories and ready-to-wear vary, sticking to these varied inspirations. A new concept, designed to navigate the world of Fendi in its entirety, and discover the Italian house in all its glory.
Plus: some accessories, bags, shoes and clothes, presented in luxurious distributors will be sold exclusively at the pop-up store.