July 17, 2015
New Starbucks coffee shop in South Africa
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Starbucks already has stores in the Middle East and northern Africa, will open the first store in South Africa under a licensing agreement with Taste Holdings, Which is listed on the Johannesburg stock exchange.

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The first coffee shop will be open in Johannesburg, Africa, in the second half of 2016 with more South African store locations to come later. Starbucks already has a large presence in Africa as the company gets its coffee beans from countries such as Ethiopia, Kenya and Rwanda.

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In all of its international ventures, except in the United Kingdom, Starbucks uses licensing agreements. Taste Holdings, Starbucks’ newest licensing partner, is a South African company that has licensing agreements with other American food and beverage companies such as Domino’s Pizza, with which Taste Holdings has a 30-year agreement with to develop the Domino’s brand in South Africa and seven other African countries.

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Taste Holdings has exclusive rights to develop Starbucks coffee in South Africa, and will directly own and operate the South African Starbucks new stores.

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What do you think about this new Starbucks Store? Let us know on comments below.

See also: THE MOST BEAUTIFUL STARBUCKS STORE: THE BANK IN AMSTERDAM and THE MOST BEAUTIFUL COFFEE SHOPS IN THE WORLD – PART I

 

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