Fendi launched Fendi FUN, a sensational new pop up at Harrods, renowned for its incredible savoir faire, for his skill and creativity. This way, the Roman Maison celebrated its most fun and playful side with Fendi FUN. Emotions and irony are one of the elements of luxury and Fendi FUN is an interesting concept that combines creativity with a fun retro feel.
Fendi FUN is a fun and innovative concept of pop-up store based on animated themed games that offers a range of ready-to-wear garments, furs and accessories. The exhibition is inspired by a retro arcade, with the iconic Fendi handbags designed by neon lights and fun “vending machines” that try to grab the famous “Bag Bugs“!
Neon lights in the shape of iconic Fendi handbags flashing colored lights invite the customers to explore the interior of the animated gallery, and try to grab one of the fabulous Fendi Bags on the luxurious vending machines, with a big golden claw.
In the Harrods pop-up store, Fendi launched the new bag “By The Way“, featuring a modern design and chic shape that exudes a pure and simple but iconic elegance. Offered in classic tones of the skin, or in pony skin with beautiful stamps.
La Peekaboo, one of the most iconic handbags of Fendi has been recreated in green crocodile exclusively for the Harrods pop-up store.