July 9, 2015
The Evolution of Bottega Veneta
bottega veneta

Bottega Veneta the Italian label opened a new boutique in Los Angeles that highlights the brand’s evolution by shifting the focus to individual products in a simplified environment.

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The new store puts more emphasis on product displays to help customers focus on the items. Revamping stores to cater directly to customers’ wants and needs help create brand enthusiasts and reach new customers.

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Also, the store contains curated selections of home products, leather goods, ready-to-wear, shoes, jewelry, gifts and fragrances. The design of the store helps to highlights individual products.

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“A new store that looks different from any other Bottega Veneta store, merchandised with specific products catered to the specific Los Angeles consumer, will be a reason in itself to experience the brand in a fresh new way,” said Rony Zeidan, president and creative director of RO New York, who agreed to comment as an industry expert.

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“Newness in a store environment is key to draw in existing and new customers, and Los Angeles is a city that is all about the hottest new thing,” he said.

If you want to know more, here is a video about the brand.

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