On Wednesday, Swedish-based retailer Hennes & Mauritz, otherwise known as H&M, opened its 13th store in New York City with the headline-generating detail that it’s the retailer’s largest store in the world, just down the block from Macy’s iconic location. With some 63,000 square feet of goods spread across four floors attended by about 225 trendy-looking employees, H&M’s latest store, its a fashion fan’s dream, mainly for those who enjoys appearing trendy on a budget.
Although H&M’s is known for going big with collaborations with designers such as Balmain, Stella McCartney, and Alexander Wang, clamming fame by offering fashionable T-shirts and jeans at half the price of rivals, the imposing Herald Square location hints that executives of the company have grander ambitions.
Not only is the imposing structure of the building impressive, but also how many types of products H&M makes nowadays, which are fully represented in the store.
From lingerie to kids’ clothing to maternity to footwear to home, not only was every imaginable product category present, but each one had a huge designated section.
H&M sneakers and athletic T-shirts adorn mannequins posed in mid-run. On the store’s fourth floor, cut-rate home goods — everything from throw pillows for the couch to bathroom towels — are on offer. The store also provides ample showcases for women’s shoes and accessories — two business areas that have historically been strong traffic drivers for the Macy’s flagship store nearby.
So while H&M undoubtedly loves the attention it gains from its designer collaborations, it may be starting to perceive itself as delivering more of a one-stop shopping experience.
If you want to know more, see the video below for an interview and tour of the space.