July 14, 2015
THE OLSENS’ STORE: THE ROW
the row store

Mary-Kate and Ashley Olsen have opened their first retail store for The Row on the famed Melrose Place.

the row inside THE OLSENS' STORE: THE ROW THE OLSENS' STORE: THE ROW the row inside

The new outpost, which opened in Los Angeles, is housed in a stark white mid-century building whose central, outdoor area comes equipped with a recessed pool for swimming. Not ones to hold their customers back, the sisters have placed a leather basket of plush towels beside it for those who wish to take a dip mid-shopping.

the row THE OLSENS' STORE: THE ROW THE OLSENS' STORE: THE ROW the row

Even Mary-Kate is prone to get in on the action. ‘It’s really tempting’ she told.
The store is fully equipped with stunning French doors, and a mid-century vibe that is oh-so-Olsen.

Their store – a 3,800 square-foot space located on Melrose Place – has been converted from a hair salon that the sisters had both loyally visited since the age of ten, making their decision to open The Row there a personal one.

the row shop THE OLSENS' STORE: THE ROW THE OLSENS' STORE: THE ROW the row shop

Ashley said of the location, once a Sally Hershberger salon: ‘It was a toss-up between New York and LA, and when this space became available, we jumped on it.

“This store is the start of a concept that will grow over time,” Ashley Olsen told  “We wanted the store to reflect L.A. and the way we approach our brand. It was important to us that we not only sell The Row’s ready-to-wear and accessories, but include furniture, jewelry, and décor from local vendors, as we evolve into a lifestyle brand.”

the row inside store THE OLSENS' STORE: THE ROW THE OLSENS' STORE: THE ROW the row inside store

“The idea was to emulate the look and feel of a mid-century modern home—something that was representative of the history and essence of the location. While the overall design is a combination of both our tastes, it’s all under the lens of Southern California and what Los Angeles means to us,” Olsen said.

the row clothes THE OLSENS' STORE: THE ROW THE OLSENS' STORE: THE ROW the row clothesThe row

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