A new fashion store has been opened on Manhattan’s Fifth Avenue. Well, it’s not really a store because you can’t actually leave with anything.
Bonobos, a popular menswear e-tailer, calls this new shopping destination a “guideshop.” Including the NYC outpost, there are 17 of these concept stores scattered around the country.
The biggest advantages of the guideshop are that you don’t have to lug a shopping bag home and you will always be able to find your size.
Though you can’t walk out with any merchandise, you can place an order and have it shipped to you for free, just like if you ordered from the Bonobos website. It’s basically a showroom for clothing.
The plus side to the guideshop is that Bonobos can keep all of its sizes, colors, fits, and fabrics in stock at all times for you to try on. There’s only one of each item variation on the showroom floor, but because of that there’s enough room to carry every single item that Bonobos sells at once. The two-floor shop separates formal wear and casual wear, with formal taking the top floor.
Bonobos decided to open its fleet of guideshops in response to digital customers who wanted to try items on before buying. The startup, which recently raised $55 million in investments, plans to open three more guideshops before the end of 2015, growing its stable to a total of 20 locations.
Get a closer look at the Bonobos guideshop experience.
What do you think about the Bonobos guideshop? Let us know on comments down below.
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