The New Farrow And Ball Showroom In LA – This new space highlights every current color and finish material from the brand so you’ll know what is in season and fashionable.
The new Farrow and Ball showroom in La Cienega, Los Angeles, is the first one that showcases every color and every finish that the English heritage paint and wallpaper brand have.
On the outside, the modern showroom has a façade of brightly colored stripes which makes it appealing to the naked eye. The bold tone continues inside the store, highlighting every product of the English brand.
The store project was designed by the expert’s team of the Project Room. The new design showroom of the British paint company encourages interaction and education, resulting in a space equally suited to designers, contractors, and consumers.
“Los Angeles has such an exciting design scene it seemed right to create a dynamic space that takes a new approach at how we experience color. Together with Project Room, I believe we have achieved something that will really surprise and amaze our customers,” explains Farrow and Ball CEO, Anthony Davey, to the AD team.
Three-dimensional totems are placed throughout the space to assist all customer groups in their search for the right colors and finishes. Each one of the ten totems is composed by a series of vertically stacked objects, with each individual object painted in and inspired by a Farrow & Ball colors (like Elephant’s Breath and Charlotte’s Locks).
Each item can be removed from its totem so that the color can be experienced and studied in multiple lights and angles.